Step $2$: For at least two products from step $1,$ build a detailed customer profile using the various segmentation identifiers $($Demographic$,$ Geographic and Psychographic$)$

$\backslash$table$[[$Company$,$Product,Main need,$\backslash$table$[[$Geographic$],[($location$)]],\backslash$table$[[$Demographic$],[($age$,$ gender,$],[$occupation$,],[$income$,$ etc.$)]],\backslash$table$[[$Psychographic$],[($lifestyle$,],[$hobbies$,],[$interests$)]],\backslash$table$[[$Behavioral $($usage$,],[$loyalty$,$ attitude$],[$towards the$],[$product$)]],],[1,,,,,,,],[2,,,,,,,]]$