Store - Circle k

As a group visit a Local Circle K store and do a walk through of the store and report on the instore marketing you experience. Some things to consider as you visit the store and collect primary research / observations.

a) Flyers b) Advertisements within the store/radio advertisements in store c) Product placements/impulse items d) Your impressions of the store, quality, brand image e) Pricing structure of different products in the same segments f) Perceptions about products B) Specific pricing promotions within the store h) Social influences i) Behavioural ques i) Consumer attitudes k) Push and pull promotions D) Packaging differences with products: perceived difference associated with that 3. Write a brief but detailed report and prepare a 10 min MAX presentation in PPT that is to include the following analysis: a. Introduction on the store (including location) b. Demographics that shop at the store c Target audience the store focuses on d. Why people shop at that store vs. other stores (Unique Selling Proposition) e. Store brand image f. Recommendations how the store could be more successful marketing to specific segment within their target market 8. Include images to support your in-store research/findings