Target marketing is $\_\_\_\_\_\_.$

Group of answer choices

The process of evaluating each market segment's attractiveness and selecting one of more segments to enter.

Dividing the market into groups based on demographic variables such as age, gender, family size, family life cycle, income, occupation, education, religion, race, and nationality.

A market$-$coverage strategy in which a firm goes after a large share of one or a few segments or niches.

Dividing the market into groups according to occasions when buyers get the idea to buy, actually make their purchase, or use the purchased item.