Question: The chief difference between a think - global, act - global and a think - global, act - local approach to crafting a global strategy
The chief difference between a "thinkglobal, actglobal" and a "thinkglobal, actlocal" approach to crafting a global strategy is that
Multiple Choice
a "thinkglobal, actlocal" approach involves charging much different prices in the various country markets where the company competes
a "thinkglobal, actglobal" approach involves selling under a single brand worldwide, whereas a "thinkglobal, actlocal" approach involves the use of multiple brands often a local brand for each local market
a "thinkglobal, actlocal" approach involves much less adherence to using the same basic competitive strategy theme lowcost differentiation, bestcost, or focused in all country markets.
a "thinkglobal, actlocal" approach involves considerably less adherence to utilizing the same capabilities, distribution channels, and marketing approaches world wide.
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