Question: The Creative Effort 1. Which page on your website should have a tagline summing up what your digital marketing agency does? 2. What does unique

The Creative Effort

1. Which page on your website should have a tagline summing up what your digital marketing agency does? 2. What does unique selling proposition or USP mean? 3. Most of the time, what is the last page of a website that the target consumer sees? 4. What are four kinds of errors that an editor could spot on a website if he or she were checking for mechanics?

5. Why is it important to put images on a website? Give three reasons.

6. When deciding whether you should use a certain photo on your website, what are two things that you should evaluate first?

7. Which of the following images is a raster image?

8. What happens if a raster image is scaled up?

9. What happens if a vector image is scaled down?

10. What are three sources for acquiring photos for your web?

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