The emails go out and you begin receiving responses almost immediately.\ After several days, the responses begin to slow down. You and Dara start to look over the data.\ Lisa joins you and Dara to check in on the progress.\

Hi

, Julian Wilt. How has the market research project been going so far?\ Materials on the right have been updated \ Not great. I feel we need to get more responses or look at a different way to collect the data before moving on to analysis.\ Great. We have received enough feedback for us to move on to data analysis.\ Submit\ Received a 78% response from those surveyed ( 4303 customers)\ Question\ Number of responses out of 4303\ Q1a. How satisfied were you with your most recent purchase from Swift and Snug on a scale of 0 to 5 ( 0 being very dissatisfied, 5 being extremely satisfied)?\

1

\ 2\ 3\ 4\ 5\ Q1b. If your response was

0-3

, what was the biggest reason that you were unsatisfied?\ Furniture didn't fit as expected.\ Furniture didn't meet quality expectations.\ Furniture didn't meet style expectations.\ Furniture took too long to arrive.\ The online shopping experience didn't meet my expectations.\ The price didn't meet my expectations.\ 78\ 6\ 19\ 65\ 239\ 2,985\

989

Received a 78% response from those surveyed (4303 customers) Question Number of responses out of 4303 Q1a. How satisfied were you with your most recent purchase from Swift and Snug on a scale of 0 to 5 ( 0 being very dissatisfied, 5 being extremely satisfied)? Materials on the right have been updated Not great. I feel we need to get more responses or look at a different way to collect the data before moving on to analysis. Great. We have received enough feedback for us to move on to data analysis. Submit