Question: The first step in drawing a strategic group map is plot firms on a two - variable map based on the strategic variables. assign firms
The first step in drawing a strategic group map is
plot firms on a twovariable map based on the strategic variables.
assign firms occupying the same map location to a common strategic group.
draw circles around each strategic group that are proportional to the group's share of industry revenues.
identify the variables based on strategic approaches used in the industry.
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