The next step in the new product development process is the marketing strategy development. The team has decided that the mid-tier product concept tested the best, so they need to come up with a marketing strategy for the product. You know from the focus group testing and research that the market for this product is both men and women, age 45+, with moderate to high household income levels. The anti-aging cream will be sold at department stores, and the target price is expected to be $65. The client is a cosmetics company that has been in business for five years and has distribution relationships with several large department stores. The company wants to increase overall company market share by 10% with this product within the next two years. The team now needs to choose the best marketing strategy. Select an option from the choices below and click Submit. Undifferentiated marketing: This strategy focuses on what is common rather than what is different. Concentrated niche marketing: This strategy goes after a large share of a small niche of consumers. Differentiated marketing: This strategy targets several market segments and designs separate offers for each