Question: The table below provides switching probabilities between the leading brands in the disposable plate category based on the purchase diaries of 1000 HH's. Which brand

The table below provides switching probabilities between the leading brands in the disposable plate category based on the purchase diaries of 1000 HH's.

Which brand has the most loyal customers?
Which brand is most likely to lose customers (i.e., market share) over time?

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