The table below provides switching probabilities between the leading brands in the disposable plate category based on the purchase diaries of 1000 HH's.

Dixie Dixie Store Dixie Bare Hefty Solo Brands Light Ultra Brand (13.5%) (6%) (23%) (4%) (8.6%) (14.4%) (30.5 %) Period |Dixie 0.24 0.01 0.02 0.4 0.02 0.01 0.3 Light Dixie 0.03 0.5 0.02 0 0.45 0 0 Dixie 0 0.02 0.65 O 0.03 0.3 0 Ultra Bare 0.26 0.03 0.01 0.4 0 0 0.3 Hefty 0 0.4 0.05 0.05 0.5 O 0 Solo 0 0.02 0.4 0.01 0.03 0.55 O Store 0.25 0.04 0 0.3 0.01 O 0.4 Brand