The table below provides switching probabilities between the leading brands in the disposable plate category based on the purchase diaries of 1000 HH's.

Dixie Dixie Brands Light Dixie Bare Hefty Solo Store (13.5%) (6%) Ultra (23%) (4%) (8.6%) Brand (14.4%) (30.5 9 eriod Dixie Light 0.24 0.01 0.02 0.4 0.02 0.01 0.3 Dixie 0.03 0.5 0.02 0 0.45 0 0 Dixie Ultra 0 0.02 0.65 0 0.03 0.3 0 Bare 0.26 0.03 0.01 0.4 0 0 0.3 Hefty 0 0.4 0.05 0.05 0.5 0 Solo 0 0.02 0.4 0.01 0.03 0.55 0 Store Brand 0.25 0.04 0 0.3 0.01 0 0.4