Question: The table below provides switching probabilities between the leading brands in the disposable plate category based on the purchase diaries of 1000 HH's. Which brands

The table below provides switching probabilities between the leading brands in the disposable plate category based on the purchase diaries of 1000 HH's.

Which brands compete more fiercely against each other?That is, which brands are in direct competition?Use the space below to cluster the brands according to their competitive intensity.Use as many clusters as necessary.

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