Pricing Objectives

This activity is important because pricing plays a pivotal role in helping a firm achieve its goals. Pricing objectives involves specifying the role of price in an organization's marketing and strategic plans. Marketing managers choose the product's price based, in part, on the firm's pricing objective, which may include profit, sales revenue, market share, unit volume, survival, or social responsibility.

The goal of this activity is to demonstrate your understanding of the different pricing objectives.

Roll over each pricing strategy, then drop it on the pricing objective it would help the firm achieve.

To sell as many iPhones as possible, Apple has a wide assortment of models and storage capacity iPhones available at different price points.