Pricing Objectives

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This activity is important because pricing plays a pivotal role in helping a firm achieve its goals. Pricing objectives involve$$specifying the role of price in an organization's marketing and strategic plans. Marketing managers choose the product$$s price based, in part, on the firm$$s pricing objective, which may include profit, sales revenue, market share, unit volume, survival, or social responsibility.

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The goal of this activity is to demonstrate your understanding of the different pricing objectives.

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Group the pricing strategies by the pricing objectives they would help the firm achieve. Move each label to the correct drop zone box. The notes button next to a label provides more information.

Labels:

$-$ hybrid permits

$-$ iphone

$-$ nike golf

$-$ black friday

$-$ return on assets

$-$ special drug pricing

$-$ macy's

$-$ american airlines

$-$ country club

operating systems

$-$ return on investment

$-$ florida summer

Drop zones:

$-$ profit

$-$ sales revenue

$-$ unit volume

$-$ survival

$-$ social responsibility

$-$ market share