This assignment aligns with SLO 1: Develop an understanding of the decision process, attitude, and behavior of buyers/consumers as it relates to developing marketing plans. SLO 2: Learn basic concepts of consumer behavior in a variety of contexts. Discussion Prompt: As described in Chapter 4, consumers typically choose from three courses of action when they are unhappy with a product or service: voice response, private response, or third-party response. As marketers, we WANT consumers to complain in a time and place where we can correct the situation, avoid an escalation, and collect valuable insights. For your post, share an example of a unhappy consumer who complained via *publicly visible* social media (e.g. Yelp, TripAdvisor, Twitter). Embed in your post (do NOT attach *to* your post) a screenshot of the initial complaint. Below the embedded screenshot, offer the following information: Name of company Details of the complaint: Who, what (topic of complaint), when (date complaint posted), where (which website), why (the reason for the complaint). Whether, when, and how the company replied. Did the firm correct the situation? Explain. Did the firm avoid an escalation? Explain. What valuable insights could the firm gather from the complaint and the resulting dialogue? Explain why these insights are valuable. What did the firm do well in this scenario? How could the firm improve in responding to complaints in social media? Pro Tip: Choose a complaint to which the firm replied in some fashion, at some point