Question: This assignment requires to analyse a case relevant to the changes being experienced in the retail industry as a result of online digital services. Prepare

This assignment requires to analyse a case relevant to the changes being experienced in the retail industry as a result of online digital services.

  • Prepare a 5-page report (12-point font, double spaced not including the title page or reference page), that addresses the following questions:

    • Why might an omnichannel strategy be the most appropriate for Brand W? What are the benefits and risks of pursuing this strategy?
    • What are the critical digital and technical capabilities the company needs to consider in its pursuit of an omnichannel strategy

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