This project provides an opportunity for you to develop the competitive strategy for a real-world business. Youll use the Web to identify Dirt Bikess competitors and the competitive forces in its industry. Youll use value chain analysis to determine what kinds of information systems will provide the company with a competitive advantage. Dirt Bikess management wants to be sure it is pursuing the right competitive strategy. You have been asked to perform a competitive analysis of the company using the Web to find the information you need. Prepare a report that analyzes Dirt Bikes using the value chain and competitive forces models. You report should include the following:

Which activities at Dirt Bikes create the most value?

How does Dirt Bikes provide value to its customers?

What other companies are Dirt Bikess major competitors? How do their products compare to those of Dirt Bikes? What are some of the product features they emphasize?

What are the competitive forces that can affect the industry?

What competitive strategy should Dirt Bikes pursue?

What information systems best support that strategy?

(Optional) Use electronic presentation software to summarize your findings for management.