This question is general, nothing is missing, and no extra data is needed. Please read my statement below and explain why you agree or disagree with my opinion.

CVS Health is an American retail corporation who sells prescription drugs and a wide assortment of general merchandise. I was interested in CVS because there is one right down the street from my house, and the parking lot is never full. However, the Walgreens across the street from this CVS is always full, and the customer service is average at best.

CVS has been able to overcome its weaknesses in a very competitive healthcare market by opening minute clinic locations and specialty pharmacy divisions, which offer cheaper, generic prescriptions, while distributing COVID vaccinations across the country. Since CVS Health specializes in quick, less expensive, hassle free healthcare, they are able to maximize their strengths and cater to the baby boomers, whom 70 million Americans will turn 65 in the next 20 years (Gray, 2015). Also with healthcare reform slowly coming into effect, 32 million Americans who previously had no insurance coverage will, with CVS being able to capitalize on lower income families with any type of low coverage insurance (Gray, 2015).

The direction of its resources is geared towards opening more stores while increasing the number of minute clinics that are open 24 hours, in areas where there are a large number of senior citizens. These would cater to patients who can't get in to see their doctors, or handle minor illnesses for patients who don't have a primary care physician.

CVS also wants to expand in areas such as Latin America and Asia, while remodeling a large number of their existing stores, to increase their food segments, and updating their online technology. This would ultimately increases revenue, and provide more competition with Walmart and Walgreens.

CVS fits into the IV quadrant, and a little bit in the lll quadrant. CVS fits into the IV quadrant, as it is concerned with the concentrated growth strategy, a market development strategy, a product development strategy, and innovation. It fits into the lll quadrant because of its joint venture status.

With CVS's concentrated growth strategy, it it focused on increasing market share in its existing healthcare market, by attracting its competitors customers, while also trying to attract new customers (Strategic Management: 15 Grand Strategies, 2012, March 1).

With its market development strategy, product development strategy, and innovation, CVS is trying to expand its services overseas, while going towards more generic drugs and new variations. CVS is also inventing and modifying new and easier ways for its customers to obtain access to its services (Strategic Management: 15 Grand Strategies, 2012, March 1).

In regards to CVS's joint venture, they have teamed with the company Target in providing minute clinics in hundreds of Target stores, that offer healthcare to everyone that walks in the door, as well as the Target employees, which creates a complimentary synergy for both companies (Strategic Management: 15 Grand Strategies, 2012, March 1).

Knowing more about CVS and its strategies, I have a completely new respect for them and what they are trying to accomplish. The next time I need a prescription, I may drive past the Walgreens and try out CVS. At least I will obtain a better parking spot.