This week, we took a deep dive into target marketing and unique elements to consider when crafting marketing campaigns. Though we are learning to think like marketers, we are also all target markets for different companies and brands. Let's use this discussion to consider how we are marketed to on a daily basis.

Discussion Instructions

Share one of your favorite products. This could be an app, food item, clothing item, tech gadget, etc.

Analyze what you believe is the target market for that product based on its characteristics and marketing. Consider demographics, psychographics, needs and pain points, and behavior patterns.

How does the company that sells this product learn who the target market is$?$ What research methods might they use?

Give specific examples and details to support your analysis of the target market. You may include personal anecdotes of why you like the product and who you see using it$.$

Include at least one marketing ad$,$ article, or message from the company that shows its target audience. You can include it via a link, an image embed, or an attachment.