variables.

Different marketers use different criteria, but in general, in order for an identified segment to be considered effective or a good segment to pursue, each segment needs to rate favorably on several important criteria. Which are they? $($select all that apply.$)$

Select all that apply, then click Submit below

Differentiable $($Identifinhle$)$

Actionable $($Responsive$)$

Accessible $($Reachable$)$

Substantial $($Profitable$)$

Measurable