Question: To create seamless C x , marketers need to create a consumer journey map that: resembles the generalized consumer journey map as closely as possible.
To create seamless marketers need to create a consumer journey map that:
resembles the generalized consumer journey map as closely as possible.
is specific to the product and the purchase situation.
closes off the loyalty loop to brand competitors.
leads the consumer to make a purchase as quickly as possible.
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