To keep using Word without interruption, please reactivate now. Reactivate Triple Bottom Line (Read the section in chapter 1 on the Marketing Concept and Triple bottom line) The triple bottom line is a measure of an organization's economic, social and environmental outcomes - as a measure of long term success. Read the section in text which explains both the marketing concept and triple bottom line. Questions 1. What is the relationship between the marketing concept and the triple bottom line (10 pts) 2. Explain how your employer's activities can be categorized in the triple bottom line measures as outlined in the questions below. Make sure to identify the organization (10 pts). Economic factors - What factor is used as measure of success for your firm and how well does it achieve these objectives? Is the marketing concept useful to them in achieving economic success? (The objectives will depend on whether the organization is a profit or nonprofit entity) Social-Explain the social consequences achieved by organization Environmental - Is this important for the organization in terms of how it does its business. 3. Overall, how do you rate the performance of your employer on the triple bottom line measures -- excellent, good, fair or poor? Please explain why. (10 pts) 4. What do you think that the organization needs to change to improve its performance on the triple bottom line measures? (10 pts) Focus EN E