TRACKING REFERRALS USING GOOGLE ANALYTICS Referral traffic is Google's method of reporting visits that came to a website from sources outside of Google itself, offen when someone clicks on a hyperlink for example in an email or blog to go to a new page on a different website. Analyfics tracks the click as a referral visit to the second site. The originating site is called a 'referrer' because it refers traffic from one place to the next. Referral traffic is one of three statistics tracked by Google Analytics. The others are Search traffic - visits from a search engine - and Direct traffic to a domain. To understand where traffic comes from, website owners log onto their Google Analyti-s, account. A graph displays traffic for a onemonth period. Below it, a table displays the names of domains referring traffic to the site, as well as statistics on what visitors do on the site. existing customers to recommend a friend and rewarding the recommender with a gift. It is important to choose the right customer and the right time to invite a referral. Broadly. schemes are more effective when targeted at a relevant section of the customer base, for example customers who are satisfied or customers who have just experienced excellent service. For example, companies offering roadside assistance to stranded motorists will ask for a referral when the vehicle is repaired and the customer's anxiety levels reduced. "3 Lexus, the aufomobile manufacturer, invites up to 300 potential buyers to stylish events such as dinner-and-theatre shows or dinner-and-concert performances. The Lexus vehicles are on display. Also invited are current Lexus owners who sit among the prospects and talk to them. Lexus knows from customer satisfiction surveys which customers to invite. It is a very soft sell. Current owners receive no direct reward for participation other than the A case study analysis requires you to investigate a business problem, examine the alternative solutions, and propose the most effective solution using supporting evidence. Preparing the Case Before you begin writing, follow these guidelines to help you prepare and understand the case study: 1. Read and Examine the Case Thoroughly Take notes, highlight relevant facts, underline key problems. 2. Focus Your Analysis Identify two to five key problems. Why do they exist? How do they impact the organization? Who is responsible for them? 3. Uncover Possible Solutions/Changes Needed Review course readings, discussions, outside research, your experience. 4. Select the Best Solution Consider strong supporting evidence, pros, and cons. Is this solution realistic? Drafting the Case Once you have gathered the necessary information, a draft of your analysis should include these general sections, but these may differ depending on your assignment directions_or vour_snecific_casestudv: 1. Introduction Identify the key problems and issues in the case study. Formulate and include a thesis statement, summarizing the outcome of your analysis in 1-2 sentences. 2. Background Set the scene: background information, relevant facts, and the most important issues. Demonstrate that you have researched the problems in this case study. 3. Evaluation of the Case Outline the various pieces of the case study that you are focusing on. Evaluate these pieces by discussing what is working and what is not working. State why these parts of the case study are or are not working well. 4. Proposed Solution/Changes Provide specific and realistic solution(s) or changes needed. Explain why this solution was chosen. Support this solution with solid evidence, such as: - Concepts from class (text readings, discussions, lectures) - Outside research - Personal experience (anecdotes) 5. Recommendations Determine and discuss specific strategies for accomplishing the proposed solution. 4. Proposed Solution/Changes Provide specific and realistic solution(s) or changes needed. Explain why this solution was chosen. Support this solution with solid evidence, such as: - Concepts from class (text readings, discussions, lectures) - Outside research - Personal experience (anecdotes) 5. Recommendations Determine and discuss specific strategies for accomplishing the proposed solution. If applicable, recommend further action to resolve some of the issues. What should be done and who should do it? Finalizing the Case After you have composed the first draft of your case study analysis, read through it to check for any gaps or inconsistencies in content or structure: - Is your thesis statement clear and direct? - Have you provided solid evidence? - Is any component from the analysis missing? https://writingcenter.uagc.edu/writing-case-study- TRACKING REFERRALS USING GOOGLE ANALYTICS Referral traffic is Google's method of reporting visits that came to a website from sources outside of Google itself, offen when someone clicks on a hyperlink for example in an email or blog to go to a new page on a different website. Analyfics tracks the click as a referral visit to the second site. The originating site is called a 'referrer' because it refers traffic from one place to the next. Referral traffic is one of three statistics tracked by Google Analytics. The others are Search traffic - visits from a search engine - and Direct traffic to a domain. To understand where traffic comes from, website owners log onto their Google Analyti-s, account. A graph displays traffic for a onemonth period. Below it, a table displays the names of domains referring traffic to the site, as well as statistics on what visitors do on the site. existing customers to recommend a friend and rewarding the recommender with a gift. It is important to choose the right customer and the right time to invite a referral. Broadly. schemes are more effective when targeted at a relevant section of the customer base, for example customers who are satisfied or customers who have just experienced excellent service. For example, companies offering roadside assistance to stranded motorists will ask for a referral when the vehicle is repaired and the customer's anxiety levels reduced. "3 Lexus, the aufomobile manufacturer, invites up to 300 potential buyers to stylish events such as dinner-and-theatre shows or dinner-and-concert performances. The Lexus vehicles are on display. Also invited are current Lexus owners who sit among the prospects and talk to them. Lexus knows from customer satisfiction surveys which customers to invite. It is a very soft sell. Current owners receive no direct reward for participation other than the A case study analysis requires you to investigate a business problem, examine the alternative solutions, and propose the most effective solution using supporting evidence. Preparing the Case Before you begin writing, follow these guidelines to help you prepare and understand the case study: 1. Read and Examine the Case Thoroughly Take notes, highlight relevant facts, underline key problems. 2. Focus Your Analysis Identify two to five key problems. Why do they exist? How do they impact the organization? Who is responsible for them? 3. Uncover Possible Solutions/Changes Needed Review course readings, discussions, outside research, your experience. 4. Select the Best Solution Consider strong supporting evidence, pros, and cons. Is this solution realistic? Drafting the Case Once you have gathered the necessary information, a draft of your analysis should include these general sections, but these may differ depending on your assignment directions_or vour_snecific_casestudv: 1. Introduction Identify the key problems and issues in the case study. Formulate and include a thesis statement, summarizing the outcome of your analysis in 1-2 sentences. 2. Background Set the scene: background information, relevant facts, and the most important issues. Demonstrate that you have researched the problems in this case study. 3. Evaluation of the Case Outline the various pieces of the case study that you are focusing on. Evaluate these pieces by discussing what is working and what is not working. State why these parts of the case study are or are not working well. 4. Proposed Solution/Changes Provide specific and realistic solution(s) or changes needed. Explain why this solution was chosen. Support this solution with solid evidence, such as: - Concepts from class (text readings, discussions, lectures) - Outside research - Personal experience (anecdotes) 5. Recommendations Determine and discuss specific strategies for accomplishing the proposed solution. 4. Proposed Solution/Changes Provide specific and realistic solution(s) or changes needed. Explain why this solution was chosen. Support this solution with solid evidence, such as: - Concepts from class (text readings, discussions, lectures) - Outside research - Personal experience (anecdotes) 5. Recommendations Determine and discuss specific strategies for accomplishing the proposed solution. If applicable, recommend further action to resolve some of the issues. What should be done and who should do it? Finalizing the Case After you have composed the first draft of your case study analysis, read through it to check for any gaps or inconsistencies in content or structure: - Is your thesis statement clear and direct? - Have you provided solid evidence? - Is any component from the analysis missing? https://writingcenter.uagc.edu/writing-case-study