TRACKING REFERRALS USING GOOGLE ANALYTICS Referral traffic is Google's method of reporting visits that came to a website from sources outside of Google itself, offen when someone clicks on a hyperlink for example in an email or blog to go to a new poge on a different website. Analyfics tracks the click as a referral visit to the second site. The originating site is called a 'referrer' because it refers traffic from one place to the next. Referral traffic is one of three statistics tracked by Google Analytics. The others are Search traffic - visits from a search engine - and Direct traffic to a domain. To understand where traffic comes from, website owners log onto their Google Analyti's account. A graph displays traific for a one-month period. Below it, a table displays the names of domains referring traffic to the site, as well as statistics on what visitors do on the site