Question: 2. True or False: Each market segment responds to different types of media (e.g. print, direct mail, etc.) to a varying degree. It follows that

2. True or False: Each market segment responds to different types

2. True or False: Each market segment responds to different types of media (e.g. print, direct mail, etc.) to a varying degree. It follows that each product must be identified with its target segment. Product target segments are identified by their placement on the Perceptual Map

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