True or False: Each market segment responds to different types of media $($e$.$g$.$ print, direct mail, etc.$)$ to a varying degree. It follows that each product must be identified with its target segment. Product target segments are identified by their placement on the Perceptual Map.

A$.$ True

B$.$ False

$3.$ Each additional advertisement increases customer awareness by $\_\_\_\_\_\_\_\_\_\_\_\_\_$the first.

A$.$ the same amount as

B$.$ a lesser amount than

C$.$ a greater amount than