TRUE/FALSE: For the following 17 items, indicate if the statement is True ("T") or False (F) 1. A company's marketing communications mix is also called its promotion mix. 2. New communications technologies such as cell phones and the Internet give companies new media for interacting with targeted consumers, but these new technologies also give consumers more control of the advertising messages they receive. 3. Advertising is the most directly persuasive communications vehicle. 4. Advertising is never used by not-for-profit organizations, professionals, and social agencies to promote their causes to target publics. 5. An advertiser needs to know the reach, frequency, and impact needed to achieve an advertising objective. 6. Pulsing means scheduling ads evenly over a given period of time. 7. The communication effects of advertisements and ad campaigns are more difficult to measure than the sales and profit effects. 8. Personal selling is the interpersonal component of the promotion mix. 9. Personal selling can be more effective than advertising in some situations. 10.Designing sales force strategy and structure is a minor element of sales force management. 11. Of all the ways to structure a sales force, product sales force structure is most effective in helping the company to become more customer focused and build closer relationships with important customers. 12. A catalog is currently defined as a printed, bound piece of at least eight pages that sells multiple products and offers a direct ordering mechanism. 13. Printed catalogues are one of the best ways to drive online and mobile sales. 14. A catalog is currently defined as a printed, bound piece of at least eight pages that sells multiple products and offers a direct ordering mechanism. 15. Printed catalogues are one of the best ways to drive online and mobile sales. 16. For inbound telephone marketing, the company provides a toll-free phone number so it can receive orders solicited by television and print ads, direct mail, and catalogs. 17. Do-not-call legislation has made telemarketing an ineffective form of direct marketing