Use the titles in the Go-to-Market Strategy Template to provide structure and include the following:

1. Pricing:
3. Analysis of current pricing models in the market for grocery delivery service (Walmart , Amazon fresh , Shiptand Instacart )
5. Recommended pricing strategy for the client.

1. Promotions:
3. Analysis of current promotional models in the market.
5. Recommend a promotional strategy for the client including messaging and media.
7. Explanation of measurement approach/plan for promotions.

1. Place/Distribution Channels:
3. Analysis of current distribution models in the market.
5. Recommended distribution strategy for the client

Internal Resources and Competencies: Explain the people, processes, systems, training, equipment, and materials needed to support the new product/service. What is available today and what is needed to support the new offering?

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Pricing Analysis of Current Pricing Models Walmart Offers grocery delivery through its own platform at competitive prices often leveraging its scale and operational efficiency to offer lower prices Am... View the full answer