Question: Using the Lifetime Value tab, enter in Column B: Cost to reach a prospect $0.70 Average response 0.90% Average Initial Order $80.00 Average Initial COGS%

Using the Lifetime Value tab, enter in Column B:

Cost to reach a prospect $0.70

Average response 0.90%

Average Initial Order $80.00

Average Initial COGS% 50%

Initial Fulfillment Cost $8.00

What is the Initial Investment per Customer?,

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