Question: Using the Lifetime Value tab, entering data ONLY in Column B, enter: Cost to reach a prospect $1.02 Average response 0.85% Average Initial Order $75.00

Using the Lifetime Value tab, entering data ONLY

Using the Lifetime Value tab, entering data ONLY in Column B, enter: Cost to reach a prospect $1.02 Average response 0.85% Average Initial Order $75.00 Average Initial COGS\% 50\% Initial Fulfillment Cost $7.00 What is the Initial Investment per Customer? (That's column C, row 12)

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