Question: Using the Lifetime Value tab, enter in Column B: Cost to reach a prospect $0.70 Average response 0.90% Average Initial Order $80.00 Average Initial COGS%

Using the Lifetime Value tab, enter in Column B:

Using the Lifetime Value tab, enter in Column B: Cost to reach a prospect $0.70 Average response 0.90% Average Initial Order $80.00 Average Initial COGS\% 50\% Initial Fulfillment Cost $8.00 What is the Initial Investment per Customer

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