Well, that wraps up our training session on Planning and the Marketing Mix! You've managed to meet the whole team who have introduced you to all the major components of our Marketing Mini Sims environment.

Together, we were able to:

$>$ Choose a market SEGMENT

$>$ Develop a BACKPACK product

$>$ Analyze your COMPETITORS

$>$ Select your CHANNEL partners

$>$ Build an ADVERTISING campaign

$>$ Set a competitive PRICE

Susan

Susan

Now that we're finished, Click FINISH and then END TURN to review your choices.

If you are happy, click YES $-$ END TURN to see how you did. If you are not happy with your choices, click NO $-$ REVISE STRATEGY and make any changes to CHANNELS, PRICE, and$/$or ADVERTISING.

After you make your changes, again END TURN and then click YES $-$ END TURN to find out how you did.

We will chat again afterwards to debrief on your results.