What are the marketing strategies of Chevrolet? (Please note, the focus is only on consumer sales (B2C)

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What are the marketing strategies of Chevrolet? (Please note, the focus is only on consumer sales (B2C) and not business to business sales (B2B). Explain the internal and external challenges associated with it as well

Target Market Analysis Demographic characteristics of market Psychographic characteristics of market Behaviors of target market Strategies appealing to market			1-1 ½ pages


Challenges/ Contingency Plan (Analyses of internal environment and external environment) Internal risks External risks How risks will be avoided Actions when risks occur		¾ page
	Recommendations/ Growth Plan Description of growth plan Strategies for market penetration Strategies for product development Strategies for market development Strategies for diversification	1- 1 ½ pages