Question: What are three basic principles behind segmentation? Multiple select question. Subgroups will be more homogeneous than the overall market. The most basic principle is that

What are three basic principles behind segmentation?
Multiple select question.
Subgroups will be more homogeneous than the overall market.
The most basic principle is that all customers are alike.
The needs and wants of a subgroup are more easily addressed.
Subgroups can be identified on some basis of similarity.
The subgroups will be larger than the overall market.

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