What does your strategic group map of the craft beer industry look like? Which strategic groups do
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Question:
What does your strategic group map of the craft beer industry look like? Which strategic groups do you think are in the best positions? The worst positions?
Select “true” for those statements that are accurate and choose “false” for those that are not.
- Nano- and microbreweries are in a very narrow/local distribution.
True False - Nanobreweries will attempt to compete with global producers through price competition.
True False - Local nano- and microbreweries generally occupy a high price/quality position, which could vary from above average price/quality to exceptional price/quality.
True False - Global producers occupy a global distribution and low to moderate pricing.
True False - Global producers have partnered with nano- and microbreweries to share distribution channels, allowing craft breweries to have a larger geographic reach.
True False - Regional producers may be located at both the regional and national level, while offering prices in the moderate to high range.
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ISBN: 978-0132729826
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Authors: Luis Gomez-Mejia, David Balkin, Robert Cardy
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