Question: What is Kindle Fire - a tablet or something else? Who should Amazon target with the Kindle Fire - which customer segments are most promising

What is Kindle Fire - a tablet or something else?

Who should Amazon target with the Kindle Fire - which customer segments are most promising and how would they use the product?

How should the Kindle Fire be positioned against the iPad and other tablets? This is best determined by deciding what the Kindle Fire is - hardware or something else. What, in your view, is the business model Amazon is pursuing for the Kindle Fire? I

f Amazon were to pursue the model favored by wireless services, heavily subsidizing the product in order to gain long term contracts, is the subsidy justified? Why or why not? Briefly describe the important operational elements that make the Kindle Fire a valuable product.

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