Question: When it comes to Pulse Candy 1) When do customers purchase the firm's products? How does purchase behavior vary based on different promotional events (communication

When it comes to Pulse Candy

1) When do customers purchase the firm's products? How does purchase behavior vary based on different promotional events (communication and price changes) or customer services (hours of operation, online/mobile applications, delivery speed/cost)? How does purchase behavior vary based on uncontrollable influences such as seasonal demand patterns, time-based demand patterns, physical/social surroundings, or competitive activities?

2) Why (and how) do customers select the firm's products? Describe the advantages of the firm's products relative to competing products. How well do the firm's products fulfill customers' needs relative to competing products? What products have emerged as new competition? Describe how issues such as brand loyalty, value, commoditization, and relational exchange processes affect customers' purchase behaviors. Describe how credit or financing is used in purchasing the firm's products. Also, do customers seek long-term relationships with the firm, or do they buy in a transactional fashion (based primarily on price)? Is the product sold via a subscription model, or should it be?

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