When marketers at Fair & Leigh Inc. selected the Gen Z$,$ a demographic group that includes many college students, as an untapped group of potential customers for their new line of products, they were engaging in $\_\_\_\_\_\_\_\_.$

When marketers at Fair & Leigh Inc. selected the Gen Z$,$ a demographic group that includes many college students, as an untapped group of potential customers for their new line of products, they were engaging in $\_\_\_\_\_\_\_\_.$

B$)$ local marketing

D$)$ market targeting

A$)$ occasion segmenting

E$)$ product positioning

C$)$ market diversification