Question: When marketers at Fair & Leigh Inc. selected the Gen Z , a demographic group that includes many college students, as an untapped group of

When marketers at Fair & Leigh Inc. selected the Gen Z, a demographic group that includes many college students, as an untapped group of potential customers for their new line of products, they were engaging in
market diversification
product positioning
local marketing
market targeting
occasion segmenting
When marketers at Fair & Leigh Inc. selected the Gen Z,

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