Question: When marketers at Fair & Leigh Inc. selected the Gen Z , a demographic group that includes many college students, as an untapped group of

When marketers at Fair & Leigh Inc. selected the Gen Z, a demographic group that includes many college students, as an untapped group of potential customers for their new line of products, they were engaging in ________.
Group of answer choices
occasion segmenting
market diversification
local marketing
market targeting
product positioning

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