When the USSR was dissolved in 1991, Pepsi Cola decided to enter the previously unavailable market. Please
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When the USSR was dissolved in 1991, Pepsi Cola decided to enter the previously unavailable market. Please discuss whether Pepsi Cola would decide to build a factory in Russia and other countries, or export their product from the factories in Europe instead. Explain your answer in detail.
Related Book For
International Marketing And Export Management
ISBN: 9781292016924
8th Edition
Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr
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