Question: Which logos can you recognize? Why do you think that these logos were designed this way? That is, what are they trying to communicate? Are

  1. Which logos can you recognize?
  2. Why do you think that these logos were designed this way? That is, what are they trying to communicate?
  3. Are logos just used for quick recognition or do they try to tell a story about the brand?
  4. Which logos, do you think, are the better ones? Why?
  5. How often (if at all) should successful brands change/fine-tune their logo design?
  6. In addition to a brands logo what are some other brand elements (colors, shapes, slogans, sounds) that are also important to use?
  7. Do you think that every brand needs a logo? Or are logos more important in certain industries only?

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