Question: Which phase of the new product development process involves identifying the target market, estimating its size, and determining how the company can effectively position the

Which phase of the new product development process involves identifying the target market, estimating its size, and determining how the company can effectively position the product to address the target market's needs?
Question content area bottom
Part 1
A.
Product concept development and screening
B.
Commercialization
C.
Idea generation
D.
Marketing strategy development
E.
Test marketing

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