Which psychological term best explains the phenomenon 'Data trap? 'Data trap': Apple, Google Android, Spotify The 'Data trap consists encourages customers to create or purchase content and apps that are exclusively hosted on a platform These platforms can be websites, software or devices. But, leaving one platform for another forces customers to let go of data or activity that can't be migrated to another app: For example, smartphone marketplaces like the AppStore or the Google Play Store host content & apps that can't be transferred elsewhere. Android or Apple users will have to give up their pushed music tracks apps or movies if they want to switch to a competitor. Spotify, a music software company threatened Apple and Google's music a revenues and switching costs by offering a vast catalogue of songs on an app that can be downloaded from major smartphone marketplaces. But if you switch from Spotify to another music app, you'll lose your playlists. Another example of data trap Switching cost effect Difficult comparison effect Expenditure effect Price-quality effect End-benefit effect