Question: Which statement about the VALS framework is false? Consumers are inspired by one of three primary motivations: ideals, achievement, and self - expression. Consumers are

Which statement about the VALS framework is false?
Consumers are inspired by one of three primary motivations: ideals, achievement, and self-expression.
Consumers are motivated to buy products and services and seek experiences that give shape, substance, and satisfaction to their lives.
A consumers gender and age have the most substantial effect on placement within a VALS consumer segment.
The VALS framework seeks to explain why and how consumers make purchase decisions.

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