Question: Which statement about the VALS framework is false? Multiple Choice The VALS framework seeks to explain why and how consumers make purchase decisions. Consumers are

Which statement about the VALS framework is false?
Multiple Choice
The VALS framework seeks to explain why and how consumers make purchase decisions.
Consumers are insplred by one of three primary motivations: Ideals, achlevement, and self-expression.
The VALS framework Identifies elght consumer segments.
Consumers are motivated to buy products and services and seek experiences that give shape, substance, and satisfaction to their lives.
A consumer's gender and age have the most substantlal effect on placement within a VALS consumer segment
Which statement about the VALS framework is false? Multiple Choice The

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