Question: Which statement about the VALS framework is false? Consumers are motivated to buy products and services and seek experiences that give shape, substance, and satisfaction

Which statement about the VALS framework is false?

Consumers are motivated to buy products and services and seek experiences that give shape, substance, and satisfaction to their A consumer's gender and age have the most substantial effect on placement within a VALS consumer segment. The VALS framework seeks to explain why and how consumers make purchase decisions. Consumers are inspired by one of three primary motivations: ideals, achievement, and self

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Which statement about the VALS framework is false? Consumers are motivated

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