Question: Which statement about the VALS framework is false? Multiple Choice A consumer s gender and age have the most substantial effect on placement within a

Which statement about the VALS framework is false?
Multiple Choice
A consumers gender and age have the most substantial effect on placement within a VALS consumer segment.
The VALS framework seeks to explain why and how consumers make purchase decisions.
Consumers are motivated to buy products and services and seek experiences that give shape, substance, and satisfaction to their lives.
The VALS framework identifies eight consumer segments.
Consumers are inspired by one of three primary motivations: ideals, achievement, and self-expression.

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