Question: Which statement is NOT true concerning a Competitive Profile Matrix? Weights in a CPM are industry - based. Weights are not company based. Ratings reveal

Which statement is NOT true concerning a Competitive Profile Matrix?
Weights in a CPM are industry-based.
Weights are not company based.
Ratings reveal the effectiveness of the firm's strategies.
Critical success factors can include both internal and external issues.
A CPM uses weights that quantify the importance of a given factor to the industry.

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