1. Who should you choose to conduct your marketing audit. Give reasons for your response.
2. It is common practice for companies to audit their marketing agency partners? Why is this necessary? Discuss.
3. What is known as an exit audit? Why and when does this happen?

Answer rating: 100% (QA)

1 Choosing the Right Entity for Marketing Audit When selecting who should conduct your marketing audit its crucial to consider expertise independence and objectivity Ideally you might choose an extern... View the full answer